Christoph Niemann has an interesting post about his relationship with coffee:
Showing posts with label food and drink. Show all posts
Showing posts with label food and drink. Show all posts
Thursday, December 04, 2008
Monday, July 07, 2008
How Wine is Marketed/Purchased
A little anecdote followed by a link to the article:
The story is told of a sales call that Ernest Gallo made to a New York customer in the dark days of the depression. He offered sample glasses of two red wines - one costing five cents per bottle and the other ten cents. The buyer tasted both and pronounced, “I’ll take the ten-cent one.” The wine in the two glasses was exactly the same. Clearly, the customer wanted to buy an identity - the image of someone who wouldn’t drink that five-cent rotgut- even if he couldn’t actually taste the difference.
They always buy the ten cent wine, Ernest Gallo said.
Article can be found here.
The story is told of a sales call that Ernest Gallo made to a New York customer in the dark days of the depression. He offered sample glasses of two red wines - one costing five cents per bottle and the other ten cents. The buyer tasted both and pronounced, “I’ll take the ten-cent one.” The wine in the two glasses was exactly the same. Clearly, the customer wanted to buy an identity - the image of someone who wouldn’t drink that five-cent rotgut- even if he couldn’t actually taste the difference.
They always buy the ten cent wine, Ernest Gallo said.
Article can be found here.
Subscribe to:
Posts (Atom)
